Search Engine Optimization (SEO) & Internet Marketing
Phantom Babies' Search Engine Optimization (SEO) internet marketing strategy is designed to increase the overall traffic to your website. Our process involves the following crucial steps to help ensure that your website won’t be hidden in cyber space:
• Keyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences.
• Creation of title, header tags, description and other meta data using selected keywords and phrases.
• Content creation and/or recommendations. Stratecomm may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers.
Web Maintenance & Monitoring
This service is recommended either in conjunction with web design and web development services or to enhance the visibility of your existing online-internet marketing efforts.
Prior to designing a strategy for your website, Phantom Babies will perform an initial website assessment. This assessment will look at how competitive the field is, what intnernet marketing techniques are commonly used by the top competing sites, and what the traffic levels are for the targeted audiences. We will look at current architectural work-ups and those being made in any redevelopment of the website. The outcome of this initial assessment will determine how much time we will propose for the area of Search Engine Optimization (SEO).
Phantom Babies' Search Engine Optimization (SEO) internet marketing strategy includes the following basic services:
• Identification Of search engine friendly Keywords & Key Phrases. Identifying the key phrases used by target audiences is critical to any SEO campaign.
• Creation of Metadata Titles, Tags and Content. The primary mechanism for obtaining high rankings is developing relevant website content. Such content must be presented to search engines using the proper page titles, tags, and opening phrases. We will provide tags and titles and suggest phrases to use in opening content.
• Submission to Search Engines & Directories. Once the new site has been completed, we propose submission of the site to several major directories and search engines. In some cases, this submission process will involve a fee to be paid by the client. A list of potential fee-based submissions will be given to the client for approval.
• Link Solicitation. One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method measures certain links as authoritative and gives a relevancy score to a page based on that. Phantom Babies will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
• Rank Reporting. We will conduct an initial ranking report eight weeks after the site is completed. Additional marketing reports can be generated at additional fees.
SEO Maintenance
A significant improvement in rankings will be obtained if the following steps are implemented in addition to the basic strategy. Link building will also increase the perceived authority status of the website, as well as provide independent traffic.
• Keyword Research. Additional ongoing keyword research, in order to uncover new opportunities.
• New Content Generation. Development of additional content targeted at potential traffic phrases. Phantom Babies can provide copywriting services at an additional cost.
• Link Solicitation. One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method weights certain links as authoritative and gives a relevancy score to a page based on that. We will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
Monitoring & Updates
Once initial web design has been completed, Phantom Babies will monitor the rankings of the website with all major search engines, as well as the identified key-phrases for traffic variations. When there is either a drop in rankings or an opportunity to raise traffic because of shifts in key-phrases used by searchers, we will include suggested strategies along with the ongoing report.
Because of the lag time in search engine response to changes, we recommend the creation of the following reports quarterly:
• Search Engine Rank Reporting. Phantom Babies will run a report on the ranking of the website with the major search engines and directories for up to 20 key phrases that represent the targeted audiences.
• Traffic Analysis. Phantom Babies will analyze the number of searches being conducted by users for the selected key phrases and for similar key phrases, with a view to identifying any shift in search behavior.
• Strategy Development. Using the results of the rank and traffic reports, Phantom Babies will evaluate the progress of the current optimization strategy and suggest any changes in content, titles, and submission as necessary.
